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TAG Heuer unveiled the Diamond Fiction watch bracelet in late 2005.
The fusion of high-end jewellery and avant-garde resulted in the creation of a new timepiece. It is the first watch where the diamonds actually give the time.
The stunning square stainless steel timepiece, is combined with an elegant, warm satin bracelet that's set with 879 full-cut Top Wesselton diamonds (5.8 carats). These diamonds use an innovative technology. At the press of a button, 54 of the diamonds contain Light Emitting Diodes (LEDs) that display the time through the diamonds in a glowing red. This shade is echoed in the red strap.
Priced at EU100,000, only three of these exceptional haute couture timepieces have been produced!
TAG Heuer’s “Diamond Fiction” watch bracelet
Uma Thurman was selected to be the elite brand’s ambassador for her prestige, and strong, stylish personality. Strength of character, discipline and hard work (that the individuals have showcased within their sphere), are all important factors in the brand’s choice of ambassadors.
Maria Sharapova is another Global Brand Ambassador for TAG Heuer. She is a champion -- both on and off the court -- that symbolises a cool blend of sport and seduction. She is determined, audacious, passionate, without compromising her feminity.
Maria is involved in the development of the TAG Heuer Formula 1 Glamour Diamonds. The watch model perfectly matches her unique appeal that's trendy, glamorous, and unrestrained.
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